Founding Partner Program
The Bloomberg of Regenerative Tourism.
Veriva is the business intelligence platform for regenerative hospitality, turning what your property actually does into verified, structured data that protects you legally, attracts capital, and gets you found by the AI systems that will soon plan most travel.
- Closes 28th of October
- Limited spots pilot cohort closes before public launch
Founding partners
Our first two founding partners.
Why sign up
Three reasons regenerative properties are joining before launch.
Legal exposure is changing
From 27 September 2026, unverified claims become a liability. The EU’s Empowering Consumers Directive requires that environmental and social claims shown to guests be specific and verifiable self-reported data alone won’t hold up. Veriva gives every data point a provenance trail and a claim grade, so you know exactly what you can say publicly, and what you can’t yet.
Investors need proof, not stories
Regenerative hospitality is attracting capital, but only where the data is credible. Investors and impact funds increasingly need structured, comparable evidence, not narrative claims. Veriva turns your property’s work into a dataset an investor, DMO, or acquirer can actually evaluate.
AI will decide who gets found
AI agents are set to plan and book a growing majority of travel in the next few years. These systems don’t read brochures, they read structured, machine-readable data. Veriva’s Compass output is built in JSON-LD, designed to be legible to AI travel agents and OTAs from day one.
The problem
Most regenerative work today is invisible, unverifiable, or both.
Most hotels doing genuinely good work have no structured way to prove it. Meanwhile most sustainability reporting still asks guests to carry the burden, reuse your towel, while the real contribution a property makes to its community goes undocumented and unmeasured. That gap is what Veriva exists to close.
“Regeneration is notoriously hard to measure. Conventional KPIs only take you so far.”
Prof. Alessandro Inversini
EHL Lausanne
What Veriva does
One assessment. Data that holds up to
regulators, investors, and machines.
Compass Assessment
A structured diagnostic, grounded in academic methodology, not a checklist.
Provenance on every data point
Who asserted it, and whether it’s independently checkable.
Three-tier claim grading
Internal, B2B-ready, or consumer-eligible once independently verified.
Machine-readable output
JSON-LD structured data, built for AI travel agents and OTAs.
Join before we open to
everyone.
We’re onboarding a small founding cohort ahead of public launch on 3. October.
- Priority Compass Assessment before the October launch rush
- Direct input into the methodology as it's finalised
- Founding Partner status, credited publicly as one of the first properties independently assessed
- Founding-cohort pricing, free for the first year
Your answers are confidential during the assessment. Nothing is published without your agreement, and public claims require independent verification first.
How it works
Three steps to your Compass profile.
STEP 1
Apply
A short form, 5 minutes.
STEP 2
Compass Call
A 90-minute conversation with the Veriva team, grounded in your property’s specific context.
STEP 4
Your Compass profile
Structured, provenance-tagged data you control ready for Travalyst, investors, or AI-readable public claims once verified.
Built on real methodology, not a marketing framework.
Veriva’s Compass Assessment is grounded in Prof. Alessandro Inversini’s Regenerative Hospitality Canvas (EHL Lausanne) and cross-referenced against the GSTC Hotel Standard (v4.0). It is not a certification, it’s the data layer designed to sit alongside recognised standards, feeding the business intelligence that regulators, investors, and AI systems will all need.
FAQ
Questions, answered honestly.
Is this a certification?
No,
What does it cost?
The initial quesstionnaire takes about 45-60 minutes; the Compass Call is 90 minutes.
How long does it take?
The initial quesstionnaire takes about 45-60 minutes; the Compass Call is 90 minutes.
Who sees our data?
The initial quesstionnaire takes about 45-60 minutes; the Compass Call is 90 minutes.
Why does AI-readability matter for a hotel?
The initial quesstionnaire takes about 45-60 minutes; the Compass Call is 90 minutes.
What if we're not "regenerative" yet — just working on it?
The initial quesstionnaire takes about 45-60 minutes; the Compass Call is 90 minutes.
Applications close on the 28th of October
Founding Partner spots are limited to the pilot cohort.
The business intelligence platform for regenerative hospitality.