Sonia Teruel is a Spanish-born researcher, educator, and consultant specializing in regenerative tourism, and co-founder of The RegenLab for Travel, a platform helping organizations and entrepreneurs transition toward regenerative practice in the sector. She holds a Master’s degree in sustainable tourism management from the University for International Cooperation (UCI) in Costa Rica, where she specialized in and wrote one of the earliest master’s theses on regenerative tourism, published in 2018 with the explicit goal of triggering further academic research on the topic — at a time when almost nothing had been written on it. For years she worked in Mexico with Totonal Viajes, an ethical tour operator, first as Business Development Manager and later as General Manager, where she helped lead the organization’s transition from a sustainability model to a fully regenerative one, working closely with rural and indigenous communities across the country. Her practitioner work there centered on co-designing tourism experiences with host communities — grounded in what she calls the “three relationships”: a traveler’s relationship with themselves, with others, and with nature. She is a glocal representative for the Global Initiative for Regenerative Tourism, contributes regularly to publications including The “Good Tourism” Blog, and continues to lecture, consult, and write — including through her own Substack, The RegenLab for Travel — on the principles and practical application of regeneration in tourism, travel, and hospitality.